ServiceNow is an American cloud computing company founded in 2004, specializing in digital workflow automation and IT service management (ITSM). Its Now Platform enables organizations to digitize and automate business processes across IT operations, HR service delivery, customer service, and security operations. ServiceNow is consistently listed among the most innovative enterprise software companies and its platform is used by over 7,700 enterprise customers, including more than 85% of the Fortune 500. ServiceNow certifications validate expertise across the Now Platform and are available in several tracks: System Administration, Application Development, Implementation Specialist (for specific product lines such as ITSM, HRSD, CSM, SecOps), and the advanced Certified Master Architect (CMA) designation.